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What We Do

"Your Head and Feet Are Our Business"

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Did you know that one of the first things both men and women notice about you are your shoes? When Will Rogers said, “You never get a second chance to make a first impression,” he very well may have been describing what people think as they evaluate the condition of your footwear.


Expert Shoeshine Service

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Let us give you the professional shine and reconditioning of your shoes to keep your them looking new.

If you have a deep scuff or a watermark on your shoes you may need to strip off the polish. At Ms. Emma's Men's Boutique and Shoe Shine Service this is part of our deep cleaning process.

If your shoes are in really bad shape look into a complete refurbishing , you can send them to the original manufacturer. Most provide this service. You will have to send in your shoes to the factory, and wait up to two to three weeks for the return. At Ms. Emma's Men's Boutique and Shoe Shine Service you will have a week to ten day wait. The difference is, we are local!

Stacy Adams Dinsmore Round Toe Leather L

Shoe Color Damage: Polishing will not restore damaged color. A polish has the ability to enhance the existing color. The lighter the color, the less dye is in the polish. If your shoes have been scuffed deeply enough to have removed some color it’s best to take your shoes to a professional shoe repair person. At Ms. Emma's Men's Boutique and Shoe Shine Service this is part of our "Deep Cleaning and Deep Polish process".


Always shine your shoes when you first buy them and before you wear them, then shine them on a regular schedule after that. Preventive maintenance will help protect your shoe investment.

Keep shoe trees in your shoes when you’re not wearing them (it’s a little difficult to wear them with the shoe trees in there). Put the shoetrees in immediately when you take your feet out. The trees will do more good if the leather is warm and moist.

Moisture protection is a must. Mink oil will waterproof and preserve the shoe, but it can darken lighter shades of leathers. Silicone spray provides water protection and doesn’t alter the color. Shoe care products are readily available at your local shoe repair, drug or grocery store.


There are two kinds of shoe polish: Cream or Paste polish and Wax polish.

Cream or Paste polish moisturizes fine leather and keeps it flexible. It soaks into the leather and allows leather to breathe. Most cream or paste polishes contain mineral oil. They can help restore shoe color, but are not as good as wax polishes for covering scuffs.

Wax polish shines leather better than cream, but it seals the leather and can cause it to dry out over time. Most wax polishes contain Stoddar Solvent (Naphtha) or turpentine plus Carnauba and/or Beeswax. Wax is the most effective for covering scuffs!

Avoid liquid polish, although it puts a fast shine on your shoes it can dry out and crack the leather.

A water and stain protective spray for leather, provides water protection, and doesn’t alter the color. It’s not a substitute for polish, but is a good companion to shoe care when you need the water protection. Mink oil will water poof and preserve leather, but it can darken lighter shades of leathers. There is some controversy about silicone or any petroleum-based product causing damage to shoe leather.

Clean your shoes periodically with leather cleaner. Then put in cedar shoetrees and let the shoes air dry. (Shoes should never be put close to heat sources, which can dry out the leather.) When shoes are dry, you can apply conditioner if needed and polish.

Shoe Cleaner is good for removing dirt, stains and the old built up polish from leather. When extra layers of polish build up the leather is not able to breathe as well and perspiration can eventually break down the leather. Cleaning can also restore the natural oils that keep leather pliable.

Don’t use any cleaner on leather that contains an acid or a detergent. You can use saddle soap, Murphy’s Oil Soap, Ivory soap or a cleaner made for shoe leather. Apply with a damp cloth, wipe off and let dry.

Many shoemakers recommend a conditioner to keep leather shoes soft and supple, and to moisturize them. This keeps the leather from cracking. Paste or cream polishes also keep the leather moisturized.

Some conditioners come in combination with cleaners.

There are many good leather conditions on the market, mostly sold for leather jackets, furniture and purses. Some of the conditioners are known as balms.

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